Video
I made my first marketing video in iMovie almost a decade ago. Although it wasn’t half bad, I’ve come a long way since then. Here’s a few of my favorite video projects.
Create Your World.
I worked as production designer in this Webby Award Winning video campaign: Create Your World. As the product expert, I was also responsible for all technical aspects of this shoot that involved the clients product. I worked closely with the art department to ensure art direction and production design reflected the product in an honest and compelling way.
Introducing Glowforge Aura.
This is one of several shorts I helped to create as part of the Glowforge Aura Craft Laser launch. This was a new product and a new market for the client Glowforge, and I helped create several characters to reach different audience segments. I designed and produced the projects we see the characters making, and was responsible for all technical aspects of the product operation on set. I worked closely with the art department to ensure art direction and production design reflected the product in an honest and compelling way.
When Inspiration Strikes.
This is one of several videos I helped create for an EDU focussed campaign. During conception I helped develop the characters, story, and featured projects, and worked closely with the art department to produce the props and projects to support the storyline and to ensure art direction and production design reflected the product in an honest and compelling way. As the product expert, I was also responsible for all technical aspects of this shoot that involved the client’s product.
Thank you!
Like most of the world, all of my responsibilities moved home with me during the pandemic. My son and I created this video during his peak garbage-truck phase to showcase how easily Glowforge can create something special, whatever the occasion.
Changed my life.
Social proof has always been a powerful marketing tool. I created this video montage to leverage testimonials real customers sent to Glowforge. It immediately became a top performing piece of content, coining the term “customonial”, and establishing social proof montages as a permanent campaign strategy for Glowforge.
Gifts You Can’t Buy.
A core piece of messaging for Glowforge is “creating gifts you just can’t buy”. I created this video with my son to show how easy Glowforge makes it to create something truly unique and personal. I designed, created, shot, and edited all aspects of this video myself.
Make Money in Minutes.
Glowforge quickly became popular with small businesses and entrepreneurs who realized they could produce personalized products quickly, on demand, and right from home. I made this video over 5 years ago and it still performs well.
Make it your way.
Glowforge can cut and engrave hundreds of materials to create almost anything. I produced this video to showcase some of this capability by creating the same object in three completely different ways.
ASMR Transformation.
This video was a direct result of data analysis that showed ASMR content to be trending strongly for our brand. Shot and edited in an afternoon, it quickly became a top performer across our social channels.
Creator Collection Social Promo.
I created this video for our social channels to promote a campaign targeting small businesses and prospective entrepreneurs. Leveraging data from surveys and other content, I chose to create earrings, transforming a single sheet of material into $1000 worth of product. I chose to echo the style of other content that was resonating with our audience at the time, shooting vertically and applying text overlays.
Aura Maintenance.
A successful brand nurtures and supports their customers long after they make a purchase, building advocacy and lifetime value. This is one of many videos I’ve produced to support Glowforge customers in maintaining or repairing their products, setting them up for success and many years of creativity.
Magic Canvas Promo.
Magic Canvas, an AI image generator, creates unique laser-engravable artwork from a simple text phrase. Built natively into the Glowforge App, it empowers Glowforge customers to add unique artwork to their creations, regardless of their artistic ability. This was one of several videos I produced to promote the feature at launch.